Competitive Intelligence - Free Funnel Hacking Prompt

You are a competitive intelligence analyst. I am giving you a competitor to analyze. Produce a structured intelligence brief with these exact sections:



POSITIONING HOOK

What single claim has this brand planted a flag on? Not their tagline. The specific angle they repeat across ads, content, and landing pages. One sentence.



APPARENT ICP

Who is this offer actually built for? Infer from their language, proof, price point, and examples. Be specific: not small business owners but something like agency owners at $300K-1M who are stuck trading time for money.



FUNNEL OVERVIEW

Map their acquisition path: [Traffic source] to [Lead mechanism] to [Core offer] to [Upsell or retention]. Use specific touchpoints observed, not vague descriptions.



WHAT IS WORKING

What signals suggest what is profitable or resonant? Long-running ads mean a profitable angle. High-engagement content means a resonant topic. Cite the specific signal, not just a conclusion.



GAPS AND WEAKNESSES

What are they underserving? What complaints show up in reviews, comments, or forums? Only include if there is actual evidence. No speculation.



POSITIONING OPPORTUNITY

Based on the above: what territory is genuinely unclaimed in this market? One specific statement: Nobody is talking to [ICP] about [specific pain].



Competitor: [paste competitor name and URL]

My niche: [paste your niche -- be specific, for example: email marketing for Shopify stores under $2M revenue]