The Propaganda Playbook

What is inside

15 sections across the playbook:

1. Why this matters
2. The thinking that got us here
3. The architecture overview
4. Step 1: The identity graph and dual-config scaffolding
5. Step 2: The ingestion framework and the first working channel
6. Step 3: The Trustpilot adapter and second-channel lessons
7. Step 4: The AI engine prompt panel runner and the institutional reputation surface
8. Step 5: The sentiment ensemble
9. Step 6: The signal classifier and the four-class taxonomy
10. Step 7: Threat scoring and the two-axis routing matrix
11. Step 8: The drafter and the approval queue
12. Step 9: The crisis playbook and the real-time trigger evaluator
13. Offensive Move A: Institutional disambiguation
14. Offensive Move B: Tier-1 publication coverage
15. Offensive Move C: Reddit thread density

Who this is for

• ·SMB founders
• ·Solo consultants
• ·Agency owners
• ·Content creators with paid offers
• ·Anyone whose prospects might Google them or ask ChatGPT about them

Why free

The methodology is meant to be widely understood. The more operators who can read this and execute it on their own, the better the standard gets. Operators who want to execute the system without rebuilding the prompts from scratch can subscribe to the Counterclaim Skill Pack at $49 per month, which runs the system inside Claude. Details at counterclaim.muddventures.com.